Autonomía digital y tecnológica

Código e ideas para una internet distribuida

Linkoteca. youtube


On my journey towards being googleless, there is one service that has no match: Youtube. This site has the biggest catalog of videos. But, as great as it is, it also represents one of the main ways for Google to get revenue, serve ads and collect data from it’s users, which is big problem for people like me, looking for a way to stop them from getting every bit they can about my life.

I need Youtube, that’s how I learn stuff, that’s where my teachers upload their homework videos. And in times like these, it’s honestly the primary way of entertainment I have.

When I discovered Youtube Vanced, I was really happy, I had a way to consume Youtube without ads and, recently, without Sponsors. And yes, that was pretty convenient for me, but I still needed an account linked to the app if I wanted access to my Subscriptions.

So yeah, I was still being watched by Google, and it was not until a week ago, that I decided to do the full switch, and I installed Newpipe

I’m still early on my journey in front of a camera, but I wanted to share some tricks I’m using to come across more ‘naturally’, particularly the use of expanded awareness. These are: – to remain aware of the room while talking to the lens – to notice and avoid a natural ‘compression’ of space between myself and the lens – to continuously bring to mind the idea that there is a human that I’m in dialogue with

Captura de pantalla de their.tube

Theirtube is a Youtube filter bubble simulator that provides a look into how videos are recommended on other people’s YouTube. Users can experience how the YouTube home page would look for six different personas. Each persona simulates the viewing environment of real Youtube users who experienced being inside a recommendation bubble through recreating a Youtube account with a similar viewing history. TheirTube shows how YouTube’s recommendations can drastically shape someone’s experience on the platform and, as a result, shape their worldview.

Comment avez-vous conçu le modèle publicitaire ?

Nous avons inversé le modèle et laissé le public décider quand il est d’accord pour regarder une pub et au profit de qui. Ils savent aussi combien elle génère de revenus (5 c pour le créateur). Il s’agit de responsabiliser les internautes jeunes plutôt que de les contraindre. Les 16-34 ans savent à 80 % que la pub sert à financer la gratuité du contenu sur internet. Mais quand on leur demande s’ils sont d’accord pour l’accepter, les mêmes 80% refusent, car ils la trouvent intrusive… Après la pub, une bannière propose d’aller sur le site de l’annonceur. Nos taux de clic sont jusqu’à 10 fois ceux des autres plateformes.Avec cette acceptation, nous diffusons des formats longs de 30 secondes et plus. Les formats «bumper» de 6 secondes de Youtube ne permettent de diffuser qu’un message ultra basique : le logo, une image marquante, le logo et c’est déjà fini ! Nous permettons de regagner la capacité à faire passer un réel message à l’internaute. L’annonceur passe de ‘tu vas avoir ton contenu, mais avant je t’embête avec ma pub’ à ‘je t’aide à récompenser les auteurs que tu aimes parce que tu m’y autorises’.