Autonomía digital y tecnológica

Código e ideas para una internet distribuida

Linkoteca. gratis


It’s been a few years since this kind of argument has come up, but it’s one that we’ve had to swat down a few times in the past: it’s the argument that somehow if a company offers a service for free, it means that they’ll absolutely snarf up all your data, and that requiring services be paid for directly by users somehow would fix that.

Of course, it seems rather easy to point out why that’s wrong with two examples. First we pay for other services such as our broadband and mobile data providers and they are so much worse on the privacy front, it’s not even remotely comparable. It’s not as if magically paying for the service has stopped AT&T or Verizon from being horrific on the privacy front. The snarfing up of data doesn’t go away if you pay for services.

Second, there are businesses that have been built on giving away free tools without having to snarf up your data. Indeed, that’s actually how Google succeeded for much of its early history. It didn’t need to know everything about you. It just needed to know what you were searching for. And that was massively successful. It’s true that, over time, Google has moved away from that, but others (like DuckDuckGo) have stepped into that space as well.

« Si c’est gratuit, c’est vous le produit ! » En lançant le premier forfait de téléphonie mobile entièrement financé par la publicité, l’opérateur français Prixtel adapte un modèle économique bien installé et sans cesse en progression dans le paysage du Web : un modèle qui, au premier abord, semble gratuit.

« Si vous êtes le produit, alors ce n’est pas gratuit car l’utilisation du service n’est pas sans contrepartie : vous acceptez l’utilisation de vos données personnelles, vous acceptez des contrats d’utilisation léonins qui font de vous une main-d’oeuvre sans droit ni titre, vous acceptez d’être pisté, tracé, traqué pour que le client final, généralement une régie publicitaire, sache tout de vous pour mieux vous cibler…