Welcome to slow travel, the movement that goes back to what travel is all about – the journey, not the destination, the experience, not the social media post.
Slow travel started as an offshoot of the slow food movement, which itself began in Rome in the 1980s as a protest against a McDonald’s opening up in Piazza di Spagna. What started as the indignation of food-loving Italians turned into a celebration of traditions and culture, of authenticity and building connections – ideas that were all wonderfully ahead of their time.
In a world where we’re all too busy and too stressed, with too little time and too many emails, slow travel is like a deep breath of fresh air. It is our chance to step out of our lives and immerse ourselves in a different culture, to explore and soak up experiences.